My daily MAC Make-up Routine

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In this post I’m going to go through the products I use in my daily make-up routine as a make-up artist.

First of all, because my eyelashes are done, I don’t usually put on a mascara, especially when they’re freshly done. A great little place on George street called Nail Pop Art does my nails every two weeks. I usually get the shelac manicure just because it lasts the longest.

  1. I put on my foundation base coat. I use MAC Studio Fix Fluid (NC40)
  2. Then I put on my MAC Night Moth Lip pencil. This gives my lips a very rich mauve finish, which I like. Sometimes I might simply use the pencil for a matte finish. Other times I’ll add a coat of red lipstick to give it a shiny finish.
  3. The third thing I’ll do is use some MAC pot eyeliner in black. This eyeliner combined with a MAC thin tip brush adds an extra pop to my eyes!
  4. Lastly, I’ll finish it off with some INIKA blush, in rouge.

I have found a video online to showcase how they do it at MAC. By the way, to anyone who’s curious M.A.C stands for Make up Artist Cosmetics. Fun fact for the day!

 

This is pretty good!

Also, this:

In case anyone was looking for a guide to getting hired at MAC cosmetics! I found this to be a really good overview of what was required by the managers. Most of the information you’ll need is on their website.

So just a quick summary of this video for you:

It’s important to know the corporate social responsibilities of MAC Cosmetics. The first one of these is the MAC cruelty free beauty. This is a principle that does not allow animal testing for the creation of MAC products. Currently, MAC no longer guarantees that its products are cruelty free. Second, MAC Kids Helping Kids began in 1994 where kids living with HIV/AIDS create images that are then reproduced on greeting cards. 100% of the selling price goes towards beneficiaries of MAC Cosmetics.

Next on the corporate social responsibility ladder for MAC is the MAC Viva Glam program. 100% of the purchase price for VIVA GLAM products goes to the MAC HIV/AIDS fund. Multiple celebrities have endorsed the VIVA GLAM program including Cyndi Lauper, Elton John, Nicki Minaj and Ariana Grande.

Back 2 MAC Recycling offers free lip glasses, eyeshadows or lipstick to any MAC location (lipsticks only at MAC counters in department stores) with the return of 6 empty MAC containers.

The MAC AIDS Fund supports community organisations providing direct services to people living with AIDS. To date, the foundation has raised over $240 000 000 since its inception in 1994.

Secondly, the MAC Motto “all ages, all races, all sexes.” is repeated all the time. MAC cosmetics values diversity in its workers. That’s why I’d love to work there. It has a very open company culture. There’s so much to learn there as a make up artist starting out on her career. I love the spontaneity that’s involved in the marketing of MAC products, with special reference to the Hello Kitty range. MAC has a way of turning anything as iconic as the Hello Kitty brand into something sexy and irreverent. It’s like a party!

Speaking of parties, I hope you’ve read my first post about the Hello Kitty party I hosted last week. It’s just testament to my love for Hello Kitty 🙂

Finally, knowing the history of how MAC came into existence is very important. Every company has its own story and MAC’s is particularly inspiring. It was literally started in a kitchen in Ontario, Canada by Frank Tuscan (make-up artist) and Frank Angelo (hair artist) in 1984. They sold it out of their hair salon. Initially, it was sold to make up artists and fellow professionals in the beauty industry. Later, it became known to beauty editors. Professionals used the MAC range for photo shoots and strong lighting.

The first US MAC store opened in 1991 in New York.

MAC cosmetics was staffed with professional make-up artists. This was an industry innovation when MAC first did it. That’s one of the reasons I want to work for MAC. Aside from being a playground for my senses, it’s also an intelligent company. The packaging is unique; chic utility.

The packaging is the brainchild of James Gager, who got his masters in packaging at Pratt institute in Brooklyn. He was born and raised in Niagra Falls, NY. As a child, he sketched interior design ideas.

“I want MAC to be intelligent. I want it to tell a story. I want to educate people. MAC should never just be pretty.” – James Gager

As if this wasn’t enough, MAC is also innovative behind the counter. It’s the first make up brand to invest in education and training. Throughout every make-over, the artist is very expressive about what they are doing. This in turn, allows the customer to understand what the artist is doing. Also, hygiene is a huge thing with MAC as with any beauty brand, but MAC specifically. Everything must be squeaky clean at all times. Customers must be confident that their make-up artist understands the importance of cleanliness and the absence of contra-indications (cuts or bruises) on the face or hands when performing make-overs. 

 

MAC has also managed to establish itself as an authority in colour. Whenever I go into the city city store, I’m immersed in the colours that MAC has as compared to other make-up counters on the floor.

In 1995, Estee Lauder purchased a percentage of the MAC brand which effectively increased its distribution across the globe.

With its enhanced image and fast expansion, MAC teams started working backstage at fashion shows. I’d love the opportunity to go through the specific training and education that MAC offers and following this work at a fashion show with the brand. In 1998, Estee Lauder acquired the remainder of shares for MAC cosmetics and the company under the Estee Lauder umbrella. So if you work for MAC, you indirectly work for Estee Lauder. John Dempsey was named president of MAC. Under his leadership, link between fashion, beauty and culture has been strengthened allowing MAC to stay edgy.

He also was instrumental in the participation of MAC at prestigious international film festivals. He also encouraged sponsorship of pop music concert tours for the VIVA GLAM. Stars that have worked with MAC include: Linda Evangelista, Lisa Minnelli, Pam Anderson, Catherine Deneuve.

And now for some basic statistics:

  • You can buy MAC in over 70 countries.
  • Over 12000 make-up artists work for MAC cosmetics.

We won’t look down on you and we won’t intimidate you, because we know what its like to be picked on by the cool kids. And guess what? Now we’re the cool kids.- MAC

 

 

 

 

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