Site Update Alert!

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Just an update for my followers:

I’ve changed the name of the site to empower blog! This decision was not taken lightly. I’d like to start writing about business, authors I admire and anything else related to my personal pursuit of knowledge. I love make-up, and I may well write about new and interesting technologies in the cosmetics industry. There’s so much in the world that I like writing about, so i’m working on organising the site so that I can do that.

Recently, I’ve picked up listening to educational podcasts on the train. One that I listened to today was all about the scalability of SAAS (Software as a service) businesses. You can subscribe to them here: https://www.insightsquared.com/business-analytics-podcast/. To give a little background on the podcast, the host Cara Hogan interviews budding leaders and sales professionals on the importance of data in better business decision-making. It’s great to listen to when you’re tired but want to use the time on the commute home constructively.

I really like the podcast medium; I might experiment with it in the future. Ultimately, I’ve decided to embrace technology as an enabler for my writing. I did study Writing and Cultural Studies as a major for my undergraduate studies. One thing I learnt about being a successful writer during this degree was that it’s important to look at the format in which consumers are most likely to view your work. If my potential reader is sitting on the commute home, tired from a long days’ work, they might find it easier to consume my work in the form of a podcast, rather than reading a long written post.

During my studies in communications, I also learnt that creative displays are important too. Increasingly, I am learning that in any business, the presentation of the product is very influential on the customer’s reception of it. I might have the greatest content ever, but in the most illegible font and that could completely destroy my customer’s willingness to read what I have written.

The world of writing and publishing is always changing and I want to learn as much as possible about where it is at right now, and where it will go in the future.

This seems pretty interesting:

It’s a machine that can print a book in six minutes with minimal human interaction, otherwise known as The Expresso Book Machine . This revolutionary new technology is the kind of thing that I think will change the world of publishing forever. The phenomenon of self-publishing has already caused publishers to change their business models, and continually rethink their marketing strategies to keep up.

Business never stands still, and that’s why I love it. It’s constantly evolving, taking into account major changes not only in technology but also government regulations, new competitors and past lessons.

I have such strong admiration for the successful entrepreneur, who is able to take the changing sales landscape into account and make successful decisions, building new businesses.

And this is where we part, reader. I’m going to be posting up a new blog this weekend, so stay tuned.

Until next time,

Bisous!

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