Myer Must Haves for August ’17

 

Myer is where Australia lives —

Wanna get the edge with some of the latest make up trends from Dior, fashion from Wayne Cooper and of course, bags? Look no further. For whatever reason, I am a night owl. So herein lies my procrastination from sleep.

Read on, if you dare…

Myer has positioned itself well with some of the most successful fashion labels on the Australian fashion scene. It is interesting to watch how the Myer brand adapts its history in its marketing today.

In this blog, I’ll share what enthuses me about the Myer brand as well as my weekly favourites during a sneaky window shopping session in store.

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I’d like to share some of my favourite Myer items for this week. I’m loving the pinks at Wayne Cooper as well as their heels. I’ve taken the liberty of crafting a little collage for you guys. The dress will work for someone who’s used to high neck lines. It’s got some beautifully styled sleeves, which I thought were really elegant with the shoes in the bottom of the collage. These are new season Wayne Cooper shoes. Depending on whether you like a bit of shimmer in your outfit, you could go for gold or simply opt for classic black, which is a versatile purchase in my eyes. The black shoes will go with so much more.

It seems this week my window shopping has truly become about the Wayne Cooper brand. On the left hand side of the collage, I’ve got some golden purses from WC, all tied together with their signature ribbon. Finally, if the gold isn’t for you, I was looking at Cellini Sport for their basic hobo chic bag. I’ve got a Cellini Sport myself, and it’s got great functionality at a reasonable price. It’s also black. Black just works.

Top it off with some pearl earrings from Gregory Ladner for an effortless look.

So for all the beauty buffs, this month Dior has released a new range of what I like to call metallic paints.

Boom!

Didn’t see that one coming (yes, untimely alliteration is my specialty). This is a big contrast to Dior’s classic products which include its signature lipsticks and mascaras. The Dior brand is definitely catering to its millennial customer base with these new make-products. Sometimes, taking a risk in business pays off. Let’s see how sales go on the floor!

I did a swatch test on these brand new shadows, which can also be used on the lips. They are in all senses of the word, paints. They are highly pigmented, but a word of caution – they are not for the feint-hearted. For the seasoned make-up artist, it’s a matter of picking up your make up brush as well as applying a decent eye base underneath.

In other news:

Today, I was handed an Esprit magazine, which is a fantastic publication for all beauty therapy industry professionals. As a beauty consultant myself, I’ve read the magazine, keenly interested in reviews of major upcoming products as well as marketing and business news on recent acquisitions in the Beauty Industry. Awards in Beauty Journalism have been given to bloggers just like myself. This branch of journalism concerns the research of upcoming product innovations in the field of beauty as well as new methods of customer acquisition and management of the client files in a beauty business.

Whilst reading this magazine for the first time, the scope of the beauty industry was once again reinforced to me.

Okay, so, back to Dior Metalizers.

Source: New In Beauty 2017, by Tessie Maloo, Pinterest.

The Dior Metalizers are quite pigmented, and I would most likely use them to create new eye shadow looks. Using the product on the lips can be complimented with Dior glosses, to add shine to the Dior Metalizer itself. There’s a lot of fun to be had with these products, and beauty Vloggers are already beating me to the punch.

But if Dior is a little bit out of the price range, there are some equally pigmented alternatives.

Source: YouTube 

Beauty Vlogger, Julia Salvia has done some amazing swatches with the new L’Oreal Infallible Lip Paint, which is available in both matte and metallic. My favourite is Cinna-bomb. It is such a bright, red colour, perfect for nights out as well as if you want to downplay the eyes and really zone in on the lips. The advantage of L’Oreal’s range of Lip Paint is that it comes with a proper applicator. So there’s no messy disposables and it’s easy to apply on the go. Dior’s Metalizers on the other hand do require a plastic make-up palette or a lip brush at the very least. This means a whole lot more cleaning than if you were to use the L’Oreal ones.

I hope that this post has been informative and that it might have piqued your interest in the beauty industry further. I sure have learnt a lot from Esprit Magazine today. Click here to shop this chic look!

♥ Empower Me Mag ♥

 

Napoleon Perdis’ Sarah Reese Stunning in her New Look #makeupisart

Napoleon has done so much with their brand over the last 25 years. Competing with the likes of Clarins, Shu Umera and Laura Mercier. Who would have thought that the Napoleon family would be such an authority in the beauty industry in such a short period of time?

Who is Sarah Reese? 

Napoleon Account Manager/Education Manager for Napoleon.

Fascinated by her look, I asked if she could tell me what she had used on her face. There was so much innovation in that face, that I had to take a photo.

When I say innovation, a lot of tech comes into mind in 2017, maybe even a little sci-fi fiction with robots and androids. But no! I’m talking about innovation with colour.

Featured below, Sarah has used all Napoleon products, bar her lashes which are from her best friend’s newly launched faux-mink lash business: Bambi Lashes, no doubt a clever ode to Disney’s Bambi (sweet!).

Ok, let’s break down the look and start with her hair, which is amazingly purple! I love a bit of purple.

BASE:

For the base, she has used some Napoleon BBB cream combined with Napoleon’s Personal Trainer Serum foundation. Mixing foundations has created a beautiful photogenic look for her skin.

LIPS:

My favourite part of her look is the ombre lips. These are definitely a lot of work, but if done correctly, they can brighten up your lips and really define them. Sarah has used Napoleon’s Venus lips mixed with Onyx factor eye pencil, combined with the Wintry Lilly loose eye dust on the lips.

BROWS:

Finally, let’s take a look at those super shaped brows. She’s used Wand-er brow in brunette beauty, simply following the shape of her natural brow. It’s amazing how brows can change a face. If you’re looking to work in the beauty industry, especially at Napoleon, you’ve got a lot to learn about brows!

EYES:

The final step is the eye shadow, liner and of course the beautiful faux-mink Bambi lashes. An eye base is recommended to ensure that the eye shadow and liner stay for a prolonged period of time. After that, Sarah has used white eye pencil in the waterline, to open her eyes up. This has been followed by eyeshadow, for which she has used Napoleon’s Wild Sunflower colour disk, blended out with the Orange Sherbet Colour disk. Lashes of course are by her best friend and entrepreneur Alex Rosas. These lashes are available through his website.

You can use a blending brush or beauty blender to really get those eyes blended properly. It’s crucial to ensure that the products you use, no matter what brand they’re from, are blended into the skin to give a professional finish. If you are in beauty school right now, make sure you start up your portfolio just like Alex Rosas! It would be great to also build a blog presence.

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Shhh…

Want a little bit of insider information on Napoleon’s exclusive training program? Dream of doing make-up for a living? Here’s the scoop on the levels of training inside the Napoleon brand:

What you need to know

Napoleon has an extensive training program to acquaint all their sales associates on new products.

  1. The Online Modules: extensive videos with details on Napoleon’s upcoming launches.
  2. The Counter practical training: Napoleon has their education manager and account exec, Sarah to go around to all NSW counters, training them on the new products and how to sell. This means that each employee gets one on one training exposure on the counter.
  3. Finally, the follow up! Okay, so this isn’t as scary as it sounds. It’s a written component to their training program. Essentially, the written test allows Head Office to find out just how much their sales team have retained from all that educational investment and training.

Apparently, this 3-step training program has allowed sales to rise in the last quarter by 22%. You know what that means? The system works! Taking advantage of company online, practical and written tests to train you up will ensure your success at Napoleon.

From a business perspective, it looks like a fantastic education model to drive their bottom line. Compared to other brands, Napoleon definitely has delivered to the business world a surefire training method that brings about results. Other brands should take a leaf out of Napoleon’s book.

Over the course of 2017, Napoleon has appeared in Who magazine, New Idea, The Urban List, Women’s Day, Professional Beauty magazine and so many more. They’re also the official make-up partners for Mercedes Benz Fashion week! It could be an opportunity for students of beauty and newcomers to the beauty industry to step in and work on a variety of fronts, which includes not only their retail branches throughout Myer and David Jones, but also at Fashion week events. That sort of exposure will get you a hell of a portfolio boost as well as tonnes more freelance work. Fashion shows would be great fun to cover!

Finishing off with a link to a video on Napoleon Perdis’ Make up academy. Hope you’re feeling empowered readers!